How to Make Customers Find Your Online Courses Easier.
The online education market has just begun and is continuing to expand.For students, they can access video lessons, assignments and learning communities anytime and anywhere. So you have prepared great courses and learning plans for your target customers. But wouldn’t it be nice if you could find your courses on Google? If it is difficult to find your course in Google results, you may lose a lot of potential customers.
So let’s chat about how to optimize your online classes so that customers could find your online courses easily.
Prepare a course title & short description
When students enter the course keywords, Google will display the course title and short description.
Students browse the title and short description, and then decide whether to enter the details pages. Therefore, the first step is to learn to write a good title and short description.
- Limit the title and short description to 60, 120 characters respectively
- Use the keywords and student needs in the title and short description.
Write a long description for an online course
When students click on the title and enter the course sales page, the long description will be displayed.
How to write a good description？
- Limit the long description to 2000 characters
- Use keywords in the opening sentence
- Emphasize the needs of students
- Explain covered topics
- Illustrate possible learning outcomes
After completing these contents, open your official website and upload these contents and courses.
Through these steps, you have learned some basics that will make it easier for students to discover your courses.
